Yug Labs accused of misrepresentation in NFT endorsement

Era Labs, developers of Bored App NFTs and Mutant App, is facing a class action lawsuit for allegedly colluding with celebrities to promote their NFT collection.

The lawsuit was filed on December 8 in the US District Court for the Central District of California. It names at least 37 co-defendants, including Era Labs executives, celebrities and Moonpay, who allegedly facilitated the endorsements.

Justin Bieber, Kevin Hart, others in lawsuit

The filing states that Yuga Labs secretly paid celebrities to endorse Bor App NFTs through Moonpay.

At the center of the claim is talent manager Guy Oseary, who is Madonna’s representative. The 100-page lawsuit claimed that he encouraged his celebrity network to endorse the NFTs while receiving payment for their endorsements. Oseary is an early investor in Moonpay.

Among the defendants in the lawsuit are celebrities such as Snoop Dogg, Jimmy Fallon, Kevin Hart, Steph Curry, Justin Bieber, Gwyneth Paltrow, Lil Baby, Kevin Hart and Paris Hilton.

Interestingly, BeinCrypto reports that Justin Bieber’s Bored Apex #3001 NFT has declined 94% in USD value since it was purchased in January 2022.

Yug Labs Bore Apk NFT
BAYC #3001 | Source: OpenC

The filing claims that the defendants violated the law by not disclosing their relationship with Yuga Labs when supporting the NFTs.

Moonpay, valued at $3.2 billion, became famous in 2021 for its exclusive service facilitating NFT acquisitions for celebrities. The lawsuit insisted that Moonpay was just a front.

Yuga Labs denied the allegations

Meanwhile, Era Labs has denied the allegations in the lawsuit, claiming it is “opportunistic and parasitic” without any merit.

This is the second lawsuit brought by the Scott+Scott law firm against the company. In July, the law firm announced a class action lawsuit against Yuga Labs for violating securities laws by selling and promoting Bored Apps and AppCoin.

Yuga Labs is also facing an SEC investigation over possible securities violations.

Celebrities facing lawsuits for their endorsements

Celebrity endorsers are increasingly facing lawsuits for their promotion of crypto-related products.

Recently, celebrities promoting bankrupt crypto exchange FTX were involved in a class-action lawsuit. The promoters of the failed crypto asset Ethereum Max were also involved in a lawsuit—the case was dismissed by a California court.


BeInCrypto has reached out to the company or the person involved in the story for an official statement regarding the recent development, but has yet to hear back.

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