Will virtual reality affect travel choices in 2023?


Could The Evolved Metaverse Help Boost The Travel Industry As The World Moves On After COVID? There are real-life advantages for potential travelers to the metaverse to explore the options before actually packing their bags. but still have some doubts from jet-setting veterans,

The COVID-19 pandemic was a difficult period which forced many people to remain confined to confined spaces. Unsurprisingly, the travel industry was most negatively affected during this period.

But now, with most restrictions lifted, domestic and international travel has resumed in most parts of the world. Travelers are now looking for options to celebrate Christmas and New Year, wanting to end the year on a positive note.

Now, technology such as virtual and augmented reality is being used to allow travelers to virtually explore potential destinations. In 2022, this idea of ​​a virtual ‘metaverse’ was promoted by Mark Zuckerberg, head of Meta, as a way to transform the travel industry and improve off-site work life.

Some consider the metaverse to be a keystone in the next evolution of the Internet, commonly referred to as ‘Web3’. It aims to create more immersive experiences using virtual and augmented reality (VR and AR). These technologies have already started to penetrate the travel industry. It is now becoming possible to travel anywhere in the world without a train, without a plane, without lines and without a passport, by wearing a headset.

It allows travelers to ‘try it on’ before buying it. One of the most visited destinations, Anantara Dheegu Resort in Maldives, offers customers the opportunity to virtually explore their hotel room options from anywhere in the world.

Several other hotels and resorts are jumping on the bandwagon as well. For example, Anantara Grand Hotel Krasnapolsky Amsterdam joined RendezVerse on its Web3 development journey to transform meetings and events into a virtual environment.

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Metaverse In-Flight Operations

In addition, some travel agents also encouraged travelers to book travel in VR, allowing customers to book trips or hotel stays in VR worlds through platforms such as Amadeus and SkyNav.

Speaking to BeInCrypto, Ty Downing, COO of SkyNav, highlighted three key areas of how the Metaverse could enhance the travel experience. Firstly, virtual sales and bookings, which have been discussed above. Here too, the COO focused on the ‘try before you buy’ narrative. The second is boosting customer service, about which he said:

“(Metaverse) offers multiple ways to interact with customers, employees, and companies. Consider the possibility of closing a deal from your home office, or better still, consider how Metaverse can improve your traveler’s behavior.” can help you understand. Also, your customer may want to use Metaverse while on vacation. They may wish to visit a store to purchase a product, book their return flight, or perhaps interact with their children. can do.

Finally, the technology can also act as a real-time guide. In addition, airlines’ providers are now offering in-flight entertainment in virtual reality. Currently, it is usually only found in business and first class. But, it will likely become the norm as costs become more manageable. Someone who used to be afraid of flying may now be in a completely different world while in flight.

What do travelers want to do in 2023?

One of the largest travel agencies Booking.com shared its year end report with BeInCrypto. The agency surveyed 24,179 respondents in 32 countries and found that many travelers were keen to explore ‘virtual holidays’.

Virtual reality technology has not yet developed to the point where passengers can travel in ‘real life’. However, it can offer tourists a glimpse of what they can expect to experience. According to the study, 43% are willing to use VR to inspire their travel choices, while 46% said they would be more likely to travel somewhere if they could experience the place in VR firsthand.

Travel forecast for 2023 data by Booking.com
Source: Booking.com

Many also expressed eagerness to spend several days inside the Metaverse. 35% revealed that they would take a multi-day AR or VR tour. Report Detailed:

“As haptic feedback technology advances, virtual passengers may soon be able to feel the sand between their toes and the sun on their skin without even stepping outside.”

On the other hand, most vacationers still agree that virtual tours are not as attractive as being in a real place. The concepts surrounding this technology remain a niche area. It will take years for it to really develop and catch on. The metaverse sector is already off to a rocky start due to its association with the cryptocurrency and virtual asset markets.

Nevertheless, companies in the luxury fashion goods and music industries are already trying to take advantage of the metaverse in their products and events.

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