cryptocurrency And Dapper Labs co-founder Mac Flawell has struck a new deal with leading Hollywood talent agency William Morris Endeavor Entertainment (WME).
The new deal could open up some Dapper Labs signing opportunities irreplaceable Token (NFT) collections, such as CryptoKitties and NBA Top Shot, to be viewed by top Hollywood rainmakers.
WME sets foot in the NFT industry
This new partnership may not come as a surprise to those who have been following Flavel’s activities for a while.
The Dapper Labs co-founder has already bridged the gap between NFTs and mainstream media after Big Head Club, a studio that provides NFT to TV shows. Flavelle’s NFT Studio has produced NFTs for TV shows such as stoner cats and Ankuran, both have the backing of Hollywood A-listers.
While no official details have been released regarding the Flavel deal, WME has recently made some notable forays into the NFT arena. Recent deals revolve around the adoption of the intellectual property contained in NFT collections for applications in other media, such as gaming, film and television.
Recently, WME Strike To represent a deal in August 2022 Boss Beauties, an NFT collection aimed at helping young women build a successful career. Under the agreement, WME is responsible for managing the intellectual property around the collection as it is used in other media, including TV and film. Famous celebrities who have boss beauties nft include actresses Reese Witherspoon and Eva Longoria.
In April 2022, irreplaceable movies signed an agreement With WME to produce movies, TV and gaming content, including upcoming animated TV shows featuring Borade characters Ago yakht – club (BAYC) NFT collection.
In October 2021, WME agreement A deal with Pixel Vault, an NFT-focused company with two significant intellectual property rights, Punks Comic and MetaHero Universe, that wanted to expand the reach of its assets across multiple media formats.
Founded in 1898, WME has represented cultural icons including Charlie Chaplin, Marilyn Monroe and Elvis Presley and, in recent years, has extended its embrace to writers, culinary experts and digital disruptors. It has partners such as IMG, an industry leader in sporting events, media and fashion, Dixon Talent, a company representing comedians, and Art + Commerce, a company representing individuals in photography and other visual arts.
As the bear market progresses, NFT makers are looking for new ways to engage holders.
recent doodle raised $54 million from FTX Ventures and Alex Ohanian’s Seven Seven Six VC Fund to create new experiences in music and gaming. The music will act as an on-ramp for new users to the Doodle ecosystem. Doodle has also appointed singer Pharrell Williams as the face of its brand.
Universal Music Group recently used Two highly decorated music producers to compose music for a BAYC-themed rock group called Kingship.
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